Mainspring
A pipeline that turns a researched script into a finished kinetic explainer video.
The problem
Explainer video is priced like craft work because it is made like craft work. Most of it is timing diagrams to narration, which is a program, not a craft.
What we built
An explainer video built programmatically: an original researched script, narration, and a diagram animation generated and synced to the voice — rather than a human dragging keyframes around for a week.
Script to screen
The script drives the timeline; the animation is generated against the narration rather than hand-timed to it.
Diagram-first
Moving diagrams instead of stock footage, which is what makes a technical explanation actually explain something.
Repeatable
The output is code, so the tenth video costs what the second one did.
Pricing
One way to buy it.
Mainspring is managed only. It depends on systems we operate, so shipping it as a package would hand you a problem we could not help you fix.
five finished videos a month · $450 one-off
- Deployed under your brand, on your domain
- We host, monitor, patch and update it
- A failure at 2am is ours to fix, not yours to diagnose
- Monthly — cancel when it stops being worth it
Build something
with the same stack.
Bring us the workflow, agent, or product backend you need shipped. We will map the fastest credible build.